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SOCIAL MEDIA:
THE POWER TO PROMOTE
ENTERTAINERS AND BUSINESSES
When it comes to reaching an audience, social media has become a great equalizer. Still, whereas anyone can use sites like MySpace, Facebook and Twitter to promote themselves, few know how to maximize their web presence.
"Now is a golden opportunity," says Erica Rueschhoff, a successful
social media expert. "The internet has given people a voice. There are
many options, and utilizing them in the right way is important."
According to Rueschhoff, thousands of artists, entrepreneurs, and companies
want to gain coverage but don't have the bankroll to back up a
traditional PR or marketing campaign. For many, getting exposure is
imperative to success. Filmmakers, actors, models and musicians all need
the public and decision makers to see them. They have to show why
they're unique and have their talents - the goods - all laid out in a userfriendly
format.
"Although many bands and actors have some web presence," Rueschhoff says, "often times the sites are relatively useless. Artists tend to make a page they think looks cool, without the idea of drawing web traffic as the foundation."
To be effective, an artist's web presence should not be just a list of talents
and contact information. Rueschhoff teaches her clients the real benefit
of using social media is in the relationship building. "Building relationships
with people who are your fans and possible business connections is priceless,"
she explains. "It enables you to interact with the ideal people - people
who are interested in you, the ones who can make you more successful."
An understanding of social media's capabilities is what Rueschhoff
says most PR or marketing companies don't understand. It's the combination
of social media with other forms of marketing that takes artists
and entrepreneurs to another level. Traditional PR methods offer great
advantages, but the combination of the two is the ideal marketing plan.
For her client, Ann Devere, founder of AccessToExperts.tv,
Rueschhoff and her team optimized a scattered online presence, adding
social media to traditional PR methods. Devere is now getting her powerful
message in front of the people who need what she has to offer
and she is growing her list of prospects and new clients.
Rueschhoff 's passion is to help artists and entrepreneurs find success.
Her goal is to maximize opportunities for her clients, and she's good at
it. So far, Rueschhoff 's success has derived solely from referrals, a testament to her methodology. Social media isn't a secret. How to gain the
most from it isn't as obvious, which is where Erica Rueschhoff comes in.
You aren't just another client; she and her team treat your success as
their own.
- Kellen Merrill
For further information visit: www.prForArtists.com
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