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New Skin Product Makes
LA Look Younger
After an encouraging pre-launch phase, Anaheim-based Jusuru International, Inc. has announced the official launch of its flagship product, Jusuru Life Blend™. The pilot ramp-up period was designed to test the product and marketing concept helping people look and feel younger from the inside out.
Jusuru Life Blend™ is a liquid nutritional supplement whose key ingredient is the multi-patented Biocell Collagen II® (BCII®), a rich source of key components of the body that is responsible for several aging effects. It is the first product on the market to offer BCII® in the much sought, more bioavailable, liquid form. And, by virtue of an exclusivity agreement with BCII®'s manufacturer, it will remain so. This complex, formerly only available to plastic surgeons as injectable drugs, reduces the appearance of skin aging.
According to Dr. Joosang Park, VP of Scientific Affairs at BioCell Technology (Stanford University PhD and Harvard Medical Research fellow), "The ingredients offer multi-layered benefits for healthy aging. Jusuru Life Blend™ synergistically supports both skin and joints through replenishing collagen, HA and chondroitin sulfate in highly bioavailable forms, and is the only liquid nutraceutical to offer BioCell Collagen II®."
Jusuru Life Blend™ also contains resveratrol and other powerful antioxidants from a variety of exotic fruits, giving it a distinctive taste. It is just this combination of demonstrable benefits, delivered in a palatable - in fact, delicious - liquid that brings back moisture to skin on a cellular level.
"From a marketing standpoint," explains Asma Ishaq, President of Jusuru International, "the greatest strength of Jusuru Life Blend™ is also its greatest potential weakness. This product is backed by an enormous amount of scientific research, so there's too much information to fit on a label that people will actually read. The only way non-specialists are going to understand the rationale behind its ingredients is to use the product and see what it does to your skin."
And...that's exactly what this product does. Hyaluronic acid and collagen have been long-time tools for plastic surgeons and dermatologists to plump out wrinkles. HA and collagen are naturally occurring components of the body that when their levels decrease, aging symptoms such as skin sagging, wrinkling, and joint degradation become apparent. BioCell Collagen II has been clinically proven to elevate the levels of these essential skin components, and goes further to prevent the body's process of breaking it down. Now that's incredible, if not revolutionary.
In 2009, Asma Ishaq co-founded Jusuru International, and designed it as a values-driven company. Her expertise in nutritional supplement formulation and development, business management, and keen interest in socially responsible business practices, define what Jusuru International is all about: innovative products and strategies-but based on old fashioned values in science, leadership, and ethics. She's making LA look a little better, one person at a time. We have no problem with that.
Available online at http://www.jusuru.com
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