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LUNDEN DE'LEON

She's regarded as one of the sexiest women in Hollywood. She is enticing and vibrantly entertaining, a record label CEO and actress, Lunden De'Leon has created some of the most unforgettable performances during her exciting career.

Lunden De'Leon Fans in Europe recall first being introduced to Lunden as Joanne Mbutu on the hit German television series "Vital Signs." Years later, the sultry actress catapulted that breakout role into a successful career with quite an impressive track-record by starring in over fifty movies and television shows like the 20th Century Fox Movie The Ladies Room, Surviving Paradise, Fury, Faux-Pas, Cryptz and the HBO award-winning film Kickin' Chicken.

Recently featured in Forbes, Entrepreneur Magazine and The New York Times, this southern beauty started her career as a "Swimsuit Illustrated" model subsequently gracing the covers of national and international magazines. The success of her modeling career led her to appearances on the NBC hit television sitcom "Just Shoot Me" as well as appearances in music videos for musical artists like Michael Jackson, Lenny Kravitz, Bon Jovi, and the Offspring. Today, Lunden De'Leon can add another title to the list of her accomplishments, record label CEO. In September 2003, Lunden opened the doors to her own record label -- Dirrty Records. She signed award-winning rocker DH Peligro (Dead Kennedys, Red Hot Chili Peppers). The company recently made headlines around the world for releasing a punk remake of Jimi Hendrix's "Purple Haze."

How did you make the transition from actress to music mogul?
Acting is great but music has always been my first love. After modeling and acting, I wanted to invest my money into something that I loved and was passionate about. I hired a consultant, wrote up a business plan, signed a few kick ass rock bands and the rest is rock-n-roll history.

Where are you from?
I was born in the Caribbean and moved to South Carolina at an early age. After high school I was accepted to a number of colleges in the South and one in Long Beach, California. I wanted to get as far away from the South as possible so I headed out west.

What was it like working with Michael Jackson on his History video?
That Michael Jackson video was a blast! Our call time was at 5:00PM and we danced until 8:00AM the next morning. It was out of this world! However, Michael never showed up. Post-production computerized him in later. What a bummer.

What's the best and worst thing about owning your own label?
The best thing about being a record label exec is the whole process of putting an album together and then achieving great record sales. The worst thing is trying to save musicians from themselves. You're not only their label rep but you're also their psychiatrist, mother, wife, best friend -- you name it. It's insane.

Tell us about your new clothing line?
I've just started a clothing line called Rock Junkie. It's for all those hard-core rock fans. The line will be available in stores throughout the United States and online at www.Rock-Junkie.com

You're running a successful rock label, signed a punk rock legend, starred in movies, graced magazine covers and are considered one of the most beautiful women in the world. What's next for Lunden De'Leon?
I must admit - I'm just getting started.


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