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Is The Next Michael Moore A Woman?
Lighting in a bottle; Flames on Film!
written by Marti Johnson
If you've never met the physical manifestation of someone on fire for our world, please meet Brigitte Secard, the writer-director-creator and all-consuming voice behind the pop culture documentary "Instant Gratification." She is a woman on fire with a movie that she describes to be "Gandhi meets Borat."
Instant Gratification, aka "IG" is being billed as a wake-up call to the exhaustion of modern life. "This is truly the Instant Gratification generation: where fame, wealth, beauty, prestige, pill popping and hooking up, reign supreme," says Brigitte. "It is also the generation that is self-destructing faster than any other generation in history." And that's the source of her fiery urgency. She points to a BBC survey of 10,000 kids, asking "What is the best thing in the world?" Their overwhelming answer: to be a celebrity, and to be rich.
Instant Gratification looks at twelve aspects of how our world got to be where it is now, and introduces brand new solutions for how it can be very different. IG spotlights the violence, drug-abuse, anxiety, racism, plastic surgery, the narcissism dressed up as self-help, hyper-sexualizing, and general human waste caused by our culture's incessant demand for instant gratification.
Bringing a different level of dialogue that is both entertaining and deeply insightful, Brigitte travels to Africa to interview the granddaughter of Mahatma Gandhi to voices on celebrity culture to the Director of a National Civil Rights Institute, searching for a common denominator. What all reveal is a constant societal demand for more and more. Our culture is demanding more fame, more money, increased violence, endless youth, more perfect beauty, and sex; but it is also more depressed and destroying itself according to the movie. IG cracks those demands open, one by one to look for ways to stop the demands cycle. And it does it without putting anyone to sleep.
IG focuses on the current generation as bent on self-destruction: one in five college kids is "cutting," with drug and alcohol addiction increasing. Obesity and eating disorders are growing. The demand for plastic surgeries among teens is rising. School and mall shootings are up, too. "Live fast, die young" has never rung so true as the suicide rate among girls ages 10 to 14 rose 76% in recent years.
With a culture that is demanding women to be both Paris Hilton and Hillary Clinton, the filmmakers believe that young women and girls need new models instead of slavishly following cultural whims to their own detriment.
What makes this documentary different from other pop culture introspections out there? It asks the powerful question, 'Why are there so few human beings at peace?' And the answer won't be PC. "It will speak the naked truth about things that most of our national conversation tiptoes around," Secard says. "Life is not something to be pathologized."
The production team is comprised of a group of extraordinary women, including Dora Medrano of Carbo Films, independent filmmaker Belinda Marment, and Emmy award winning producer, Jennifer Ogden (The Family Stone, How Stella Got Her Groove Back). The movie vaults through New York, Los Angeles and New Orleans going to the root of our biggest hot buttons and introducing multiple new paradigms and solutions that Secard has created for these times.
But if Brigitte Secard has any doubts about whether "Instant Gratification," will flameout or follow through, they don't show. "Fire can be destructive but it can also be illuminating." And Secard hopes IG will be gratifying in a new and healthier way.
You Can Visit: www.igthemovie.com
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