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KHLOE
By Chad Collins
Photos: Troy Jensen
Posing ain't easy. Neither is running a fashion boutique, or trying to win over the Donald. These are all things that "Keeping Up with the Kardashians" star sibling Khloe Kardashian has learned recently. Sometimes the hard way.
Known for being the witty and sarcastic "straight-shooter" of the three Kardashian sisters, Khloe seems to be busier than her older sisters Kim and Kourtney. In addition to helping run the day-to-day operations of their Calabasas-based clothing store, DASH, starring in their E! reality show, posing in the buff for PETA's "I'd Rather Go Naked Than Wear Fur" campaign, maintaining a wildly popular blog (http://khloek.celebuzz.com), and competing in this past season of Donald Trump's "Celebrity Apprentice," Khloe is also working on designing her own fashion line and opening a second boutique.
How did your experience with running DASH, the Kardashian sister's high-end women's fashion boutique, help you on "Celebrity Apprentice?" (Khloe placed in the top half)
Starting DASH prepared me for the show because we started it from scratch and I had to do everything: from cleaning the store to buying the clothes to interior design! I didn't have employees for the first year and a half, so I was there six days a week from open to close, and that's just what I did. Honestly, it never even occurred to me to hire other people to do some of those things, but I like that I did it on my own. That taught me a lot in general, and I learned how to listen to others, the customers.
"Celebrity Apprentice" taught me so much that I brought into my everyday life. In the show you're competing with about 15 dominant individuals that you may not normally want to work with, but that taught me patience and how to take direction from other people, even when I don't agree with them.
You and your sisters attended NYC Fashion Week not too long ago - what was that like? What caught your eye?
We always mix business with pleasure - we go to a bunch of shows to support the clothing lines already in our stores and check out their new stuff, but we also go to shows to see clothes that might never appear in our store because they're a little too high-end. We really try and see the shows for designers whose lines we want to carry and to get in good with them. The trick with retail is that if a store within a 2-mile radius carries that line, then you can't carry it; there is a dibs system!
The colors this season aren't neon, but really bright - corals and lime greens, bold yellows. People aren't afraid of color this time of year, but this time it's definitely a little brighter than usual. Not a lot prints, like florals, but more deco vibes. A lot of people are incorporating leopard prints!
What about designing? Have you ever considered it?
Definitely! My sister and I wanted to start our own line, but with the economy being so bad we've had to hold off for now. We've already met with designers and pattern-makers, checked out fabrics and shows, so the ball is rolling on that end, so now we're just waiting for the economy to turn around some.
Right now at DASH we do have some accessory lines - not clothes - but things like candles to try and give our fans some stuff to buy and take a little piece of us with them. Our clothing line will hopefully be out there very soon!
You are an outspoken PETA supporter. As a clothier, how important is stocking DASH with sustainable and animal-friendly items?
My sister Kim has no problem wearing fur, but I do! So it's hard for all three of us to do the buying for the store. We do get into arguments over it, but she really respects my views and she'll listen to me and try not to order anything with fur. When it comes to leathers, we do carry it in the story.
However, so many lines are organic and recycled and amazing, and I love that a lot of them are going green. When I hear that new designers are going green, I tend to look at them more and buy them more, as do my clients - they're always ask me for organic lines. So when designers do that, it definitely benefits them.
The sustainable clothes are so amazing - you could never tell the difference between them and regularly produced lines. I don't understand why more people don't do it. Honestly, they always sell out first!
Your family, for generations, has always been very fashion-forward and involved in that world. If you could, please sum up your very own personal style.
My style is more classic, but I love to funk everything up with accessories. Either a hat or jewelry, nail color, shoes or bags. But my clothing is more simple, classic. With accessories, you can always play with them, gradually, and not feel forced to follow every fashion trend.
Your E! show documented your nude PETA campaign shoot. Just how nerve-wracking was it to go from letting fashion accentuate your assets to letting your assets just hang out there, so to speak?
It was really hard for me to do the campaign. The cool thing about our show, "Keeping up with the Kardashians," is that it was all documented. It was a good thing for people to be able to watch how hard it was for me; they thought it was so easy for me to just take my clothes off and pose.
My sister Kim definitely helped me and made me feel more comfortable. I've lost some weight since then, but I was about 15lbs heavier. I mean, I was comfortable with my body, but even if you are comfortable, you don't necessarily want the whole world to see your body. It just took a lot for me to do that, but I knew it was for a good cause and I also feel that women, especially young girls, need to know that just because you're a little bigger doesn't mean you're not beautiful and you can't do things like that. Now that it's done, and even though I'm a little thinner, I look at it and think that it's beautiful!
Here, Khloe talks to In Hollywood Magazine about spring/summer fashions, playing nice with other celebs, baring it all, and her own personal style. Posing ain't easy. Neither is running a fashion boutique, or trying to win over the Donald. These are all things that "Keeping Up with the Kardashians" star sibling Khloe Kardashian has learned recently. Sometimes the hard way.
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